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Family Wise DNA

 

 

Our Mission Statement

Uncloaking the world of family history, genealogy, and probate research to connect people with their past and present in an effective, transparent, and knowledgeable way, with an approachable customer-focussed service.

By supporting our diverse team in an inclusive working environment, we aim to ensure that we provide our clients with an accessible and empathetic service.

Through determination, tenacity, and creative collaboration, we strive to solve mysteries in people’s histories no matter how challenging.

Our Ambition

Effective, Transparent, Knowledgeable, Approachable.

Uncloaking the world of family history, genealogy, and probate research to connect people with their past and present in an effective, transparent, and knowledgeable way, with an approachable customer-focussed service.

Our Purpose

Through determination, tenacity, and creative collaboration, we strive to solve mysteries in people’s histories no matter how challenging.

Click on the different DNA sections to be taken to the areas that make up our Family Wise DNA


Priorities Values Creativity Inclusive Accessible Behaviours Supporting Empathetic Knowledgeable Determined Tenacity Purpose Accountability

Our Priorities

Customer-Focussed Service

Customer-focussed service is a business approach that seeks to provide a positive customer experience before and after the sale in order to drive repeat business, enhance customer loyalty, and improve business growth.

In a customer-focussed service, every aspect of the company’s operations is designed to meet the needs of its customers. This may involve tailoring products or services to customer specifications, providing exceptional customer service, or even adjusting company policies to better accommodate customers.

Our Values

Creativity

Creativity in business refers to the ability to generate or recognise ideas, alternatives, or possibilities that may be beneficial in solving problems, communicating with others, and entertaining ourselves and others. It involves thinking outside of the box and bringing unique, innovative solutions to the table.

In a business context, creativity can manifest in various ways, such as product innovation, novel marketing strategies, organisational structures, business models, or any other aspect of business operations where fresh and distinctive ideas can add value.

Inclusive

Inclusivity in business refers to the practice of ensuring that everyone within an organisation, regardless of their background, identity or circumstances, feels valued, respected and supported. This includes individuals of all races, genders, ages, religions, disabilities, and sexual orientations, among others.

An inclusive business environment fosters diversity by recognising and appreciating the unique experiences and perspectives each individual brings to the table. Inclusion is not only about fair and equal treatment, but also about creating a work culture where differences are genuinely valued and all employees have equal opportunities to succeed.

Accessible Service

Accessible service in a business refers to the provision of services, products, and facilities in such a manner that all people, including those with disabilities, can use them effectively. It’s about ensuring that no customer or potential customer encounters any form of barrier when trying to access a service or product.

Accessibility in business can be physical, such as ensuring brick-and-mortar stores are wheelchair accessible with ramps, wide aisles, and accessible restrooms. It can also be digital, such as ensuring websites, apps, and digital content are designed and developed in a way that people with a range of hearing, movement, sight, and cognitive abilities can use them.

An accessible service ensures fairness, inclusivity, and equal opportunities for everyone. This not only broadens a company’s customer base but also enhances its corporate reputation and social responsibility. Moreover, it’s not just a good business practice, but it’s also a legal requirement in many jurisdictions to prevent discrimination against people with disabilities.

Our Behaviours

Supporting

Supportive behaviour in a business context refers to actions and attitudes that promote a positive, productive work environment. It encompasses a wide range of activities that help employees to perform at their best, develop professionally, and feel valued and respected.

Supportive behaviour can include:

  1. Mentoring and Coaching: Providing guidance, feedback, and advice to assist employees in their professional development.
  2. Encouraging Communication: Promoting open and honest dialogue, actively listening to employees’ ideas and concerns, and fostering a culture of collaboration and respect.
  3. Recognition and Reward: Acknowledging employees’ efforts and achievements, which can boost morale, motivation, and job satisfaction.
  4. Promoting Work-Life Balance: Respecting employees’ needs outside of work, such as family commitments or personal hobbies, and implementing flexible work arrangements when possible.
  5. Providing Resources and Tools: Ensuring employees have the necessary resources, tools, and training to perform their job effectively.

Supportive behaviour is crucial in fostering a positive organisational culture, improving employee satisfaction, and ultimately enhancing the overall performance and success of the business.

Empathetic

Empathetic behaviour in a business context refers to the ability to understand and share the feelings of others within the workplace. This means being able to perceive and relate to the emotions, thoughts, and experiences of colleagues, subordinates, superiors, and customers.

Empathy in business can be exhibited in a number of ways:

  1. Active Listening: This involves fully focusing on the speaker, avoiding interruptions, and responding thoughtfully to demonstrate understanding.
  2. Understanding Perspectives: Empathy requires acknowledging that everyone has their own unique perspective, and making an effort to understand these different points of view, even if they differ from your own.
  3. Emotional Intelligence: This involves recognising and managing your own emotions, as well as the emotions of others. It’s about being sensitive to others’ emotional states and responding appropriately.
  4. Offering Support: If a colleague or customer is facing a challenge, empathic behaviour might involve offering help, providing resources, or simply being there to listen.
  5. Demonstrating Compassion: This means showing kindness and care towards others, particularly during difficult times.

In business, empathic behaviour can lead to more effective communication, better collaboration, improved customer service, and a more positive and supportive work environment. It is a key leadership skill that can foster trust, respect, and understanding within an organisation.

Knowledgeable

Knowledgeable behaviour in a business context refers to demonstrating a strong understanding of the company’s products, services, operations, and industry trends. It involves having the information, skills, and expertise needed to perform one’s job effectively and to contribute to the company’s goals.

Here are some ways knowledgeable behaviour can manifest in a business setting:

  1. Expertise in Role: This involves having a deep understanding of the tasks, responsibilities, and skills associated with one’s job.
  2. Understanding of the Business: This includes knowledge about the company’s products or services, business model, strategies, and industry.
  3. Awareness of Industry Trends: Keeping up-to-date with the latest developments, trends, and challenges in the industry can enable a business to stay competitive and innovative.
  4. Continuous Learning: Businesses and industries are always evolving, so it’s important to continually learn and adapt. This could involve attending training sessions, seeking out professional development opportunities, or staying informed about new research and technologies.
  5. Problem-Solving Ability: Being knowledgeable often means being able to use your understanding to solve problems, make informed decisions, and develop effective strategies.
  6. Communication Skills: Knowledge is most effective when it can be communicated clearly and effectively to others. This could involve explaining complex information in a way that others can understand, or persuading others based on the strength of your knowledge and reasoning.

Knowledgeable behaviour can contribute to a company’s success by improving efficiency, driving innovation, and enhancing customer service. Moreover, it can position a company as a leader and authority in its industry.

Determined

Determined behaviour in a business context refers to the consistent and unwavering drive to achieve specific goals, despite any challenges, setbacks, or obstacles that may arise. It’s about having a steadfast commitment to a task or objective, and the resolve to see it through to its completion.

Here are some ways that determined behaviour can manifest in a business setting:

  1. Goal-Oriented: Individuals exhibiting determined behaviour are often highly goal-oriented. They set clear, actionable objectives for themselves and are committed to achieving these goals.
  2. Persistence: Determined individuals typically don’t give up easily. They persevere in the face of difficulties and are willing to put in extra effort to overcome challenges.
  3. Resilience: Determination often involves a high degree of resilience. When faced with setbacks or failures, determined individuals are able to bounce back and continue pursuing their goals.
  4. Proactivity: Determined behaviour also involves taking initiative and being proactive. Rather than waiting for opportunities to come to them, determined individuals actively seek out opportunities and take steps to make things happen.
  5. Problem-Solving: Determined individuals are often adept problem solvers. They are able to think critically and creatively to find solutions to problems and overcome obstacles.

In a business context, determined behaviour can drive success by promoting a culture of resilience, ambition, and proactive problem-solving. It can help businesses to overcome challenges, achieve their goals, and continually strive for improvement.

Tenacity

Tenacity in business refers to the determination and persistence in pursuing goals despite difficulties, challenges, or setbacks. It’s about having the resilience to keep going when things get tough and the unwavering commitment to see tasks through to completion.

Tenacious behaviour in a business context can be exhibited in several ways:

  1. Persistence: This involves relentlessly pursuing goals and not giving up when faced with obstacles or setbacks. A tenacious individual will keep trying until they find a solution or achieve their objective.
  2. Resilience: Tenacity is closely tied to resilience – the ability to bounce back from failures or disappointments, learn from them, and continue moving forward.
  3. Dedication: Tenacity often involves a high level of commitment and dedication to one’s job or role within the business. This could mean putting in extra hours or effort to meet a deadline or reach a target.
  4. Problem-Solving: Tenacious individuals are typically proactive problem solvers. When faced with a challenge, they don’t wait for someone else to provide a solution – they seek out or create their own.
  5. Courage: Tenacity in business also involves having the courage to take risks or make tough decisions, even when the outcome is uncertain.

Tenacious behaviour can drive success in business by fostering a culture of resilience, commitment, and problem-solving. It can help a business to overcome challenges, adapt to change, and continually strive for improvement.

Our Purpose

Accountability

Accountability in business refers to the responsibility of an individual or department to perform specific activities or tasks and to report on their progress or outcomes. It’s about taking ownership for one’s actions, decisions, and results, whether they are positive or negative.

Here are some key aspects of accountability in a business context:

  1. Responsibility: Accountability involves taking on specific duties or tasks and ensuring they are completed effectively and on time. This could involve meeting project deadlines, achieving sales targets, or fulfilling other role-specific responsibilities.
  2. Ownership: Being accountable means taking ownership for the outcomes of your actions. This includes both successes and failures. If a task or project does not go as planned, someone who is accountable will take responsibility for this and look for ways to improve.
  3. Transparency: Accountability also involves transparency. This means being open and honest about progress, results, and challenges. In a business setting, this might involve providing regular updates to a manager or team, or being open about any obstacles or difficulties encountered.
  4. Answerability: Accountability means being answerable for your actions and their outcomes. If a task or decision falls within your area of responsibility, you are expected to be able to explain your actions and decisions, and their results.
  5. Reliability: An accountable individual is someone who can be relied upon to fulfil their duties and responsibilities effectively and consistently.

Accountability is a crucial aspect of good business practice. It encourages a culture of integrity and transparency, enhances performance and productivity, and fosters trust within the organisation. It also supports effective risk management, as it ensures that responsibilities are clearly defined and understood.

The Accountability Ladder
Ladder of Accountability